Frequently Asked Questions

Everything you need to know about working with 24North Advisors

How is your advisory service free?
We're compensated directly by the technology vendors we work with—similar to how a real estate agent is paid by the seller, not the buyer. When you select a solution through our guidance, the vendor pays us a referral fee. This means you get expert advisory services at no cost, and our recommendations remain unbiased because we work with dozens of providers who compensate us equally.
Do vendors charge me more if I work with 24North?
No. Our involvement doesn't increase your costs. In fact, most clients receive better pricing than they would going direct, because vendors value the qualified opportunities we bring them and we know how to negotiate competitive terms.
Why should I use an advisor instead of going directly to a vendor?
Going direct means you only hear one side of the story. Vendors will always position their solution as the best fit—even when it isn't. As an independent advisor with 15+ years of experience at Cisco and RingCentral, I've seen what works and what doesn't across hundreds of deployments. You get unbiased guidance, competitive pricing, and an advocate who works for you—not the vendor.
What types of technology do you advise on?
We specialize in UCaaS (cloud phone systems), CCaaS (contact center solutions), AI-powered customer experience tools, and global BPO partnerships. Whether you're replacing an aging phone system, modernizing your contact center, or exploring how AI can improve customer interactions, we can help.
What size companies do you work with?
We work with mid-market and enterprise organizations—typically companies with 50 to 5,000+ employees. If you're large enough to have complex communication needs but don't have a dedicated team to evaluate vendors, we're a good fit.
How long does a typical engagement take?
It depends on complexity. A straightforward phone system replacement might take 4-6 weeks from evaluation to go-live. A full contact center transformation with AI integration could take 3-6 months. We'll give you a realistic timeline upfront based on your specific situation.
What happens after implementation?
We don't disappear after the contract is signed. We remain a resource for ongoing vendor issues, future renewals, and as your needs evolve. Many of our clients come back years later when it's time to re-evaluate or expand.
How do I get started?
Just reach out. We'll schedule a brief call to see if there's a fit. No pressure, no obligation—just a conversation to understand if we can help.

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